#3 Start Small
Go slow!
This point cannot be overstated. So many inexperienced freelance writers struggle to get clients and get traction because they sabotage themselves.
Most established marketplaces have stats for each gig provider or freelancer on it. Experienced freelancers will have stats rating them based on client reviews. Some sites will also show how much the freelancer has earned and/or how many jobs they’ve done.
This transparency is for the clients’ benefit so that they can choose a reliable and professional freelancer. But here’s the problem – when you are new, you won’t have any stats. If you have no stats, you’ll have unproven quantity and generally, people won’t want to take a chance on you.
The best way to remedy this problem will be to initially charge lower rates. This will attract more clients who are tempted to pay less.
When they hire you, do the best job you can.
This will not only increase your chances of making the client a repeat customer, but they’ll also leave positive reviews on your gig/account. This is what you want!
Now you’ll have social proof. Keep doing this until you have regular clients. Over time, you’ll discover that you’re getting more clients than you can handle. You can then raise your rates so that you only work for people who are willing to pay you what you’re worth.
This always comes later. Never before.
If you charge high before you even have a reputation or a proven track record (because that’s what you think you’re worth), it’ll be a massive struggle to succeed in this business. Remember the client’s perspective of your worth is what actually matters here.
You may be worth more than what you initially charge, but you should still bite the bullet and carry on. As you get more clients, you can charge what you’re worth. A tiger always crouches before it leaps.
#4 Have Your Own Website
It doesn’t matter whether you offer your writing services on freelancer platforms – you still need your very own site where you offer your services. You’ll be able to set your own pricing without paying fees to a ‘middleman’, and you’ll have much more control over your business.
As you get more clients, some may ask if you have your own website. While most freelancer websites expressly discourage you from sending your website link to clients, you can always connect with the client on social media or through email and send them the link.
The freelancer platforms have vested interests and want a percentage of your earnings. You, however, should not have blind loyalty or be ‘grateful’ for the opportunity to earn money there.
Remember, you can be booted off these platforms at any time. Building your house on rented land is never a good idea. The #1 rule, no matter what you are doing online, is to establish a home base. Try and get customers to your own site and build a writing business of your own.
#5 Do Excellent Work
This goes without saying. It doesn’t matter how much you’re getting paid… always do your best work. Your work ethic will speak louder than you ever will.
As a freelance writer, you’re judged based on the content you create for your clients. If it’s good, they’ll sing your praises and you’ll get more work in the long run. It’s a win-win for all involved.