Step #3 Create Your Digital Product
Once you have a good idea of the kind of product that you want to create as well as the graphics to represent it, it will be time for you to begin the product creation process. There are different ways you can go about this step.
Some people have the skills, talent, and desire to create their product themselves. Others prefer to outsource the task to individuals at a price. Depending on what you are having created, the price will vary.
You can find people to create everything from eBooks and reports to plugins, software, and apps. Regardless of what type of product you are hiring someone to create, you want to make sure that the deliverables are top notch and that the process was ethical.
For example, if you hire a ghostwriter to create an eBook for you, and you later find out that they have plagiarized it from someone else, the responsibility will still be yours. You can’t blame your ghostwriter when a client contacts you angry because your product is the result of stolen content.
Take the time to create a product that is full of value, easy to use, and will result in assisting your buyers with achieving goals of their own. If your product is a digital information product, you can choose between text, video, and even audio as a media format.
What’s even better is to give your buyers a choice in the download area, depending on whether or not they prefer to read, watch, or listen to your advice. If you have a video product, you probably still want to include transcripts of the videos so that they can read them.
You can outsource this to a freelancer if you want, or use a tool to transcribe the video into a text based PDF. Make sure that wherever you host your product that you protect it from being accessed by those who didn’t buy it.