Business Integrity in a Demoralized World
Want A Career In Digital Marketing?

Want A Career In Digital Marketing?

5 Tips For Success

One of the most confusing things for many people who try to get into online marketing as a career is why some people fail repeatedly while others are super successful. It’s not that they have access to some top secret information you’re being excluded from – it’s just that they understand the basic formula for success. Fortunately, it’s not a difficult concept to master. You have to adopt five simple elements into your online strategy to build a long-term, profitable career in the digital marketing industry.

#1 Choose the Right Niche

Think back to when you first became intrigued by this career? Did you try to follow in the exact footsteps as the person you were learning from – niche and all? This is the biggest mistake many people make when launching their business online. They want to avoid failure, so they feel like if they simply copy someone else verbatim, they’ll have a shot at success. That’s not how it works. In fact, you might be sabotaging yourself by pursuing a niche you don’t have any interest in.

It’s tempting to copy someone else, especially when you see proof of income and you want to enjoy those same kinds of results. If you’re working from a place of desperation, panicked and in need of money, it’s an even worse problem. It’s one thing to follow along in someone else’s footsteps when it comes to a business model. Even then, it has to be something that fits your skills, insight and personal satisfaction.

But when you take on the responsibility of being a leader in a niche, your target audience will expect you to have a genuine enthusiasm for the topic. If you followed some guru who told you that gout was a lucrative niche, yet you don’t care anything about it, your followers will sense your mood and turn to someone who does have a passion for helping them. Not only is it important for your audience, but one of the reasons you probably chose to become an online marketer is so you have freedom to enjoy your career. It’s not always just about the money.

You want to wake up looking forward to working every day and go to bed eager to help again the next day. You can’t do that if you have no interest in the niche you’re working in. So find something that truly makes you happy – whether it’s golfing, gardening, fitness, mindset, etc. There are all kinds of money making opportunities in all of these niches (and more) so don’t pigeon-hole yourself in a niche you’ll be miserable in. Profitability is important. So if you have multiple niche topics you’d enjoy working with, do some research to see which one can more earning potential. Look for both digital and tangible products, and see how large the consumer base is for it.