Google Isn’t the Only Search Engine
Google may be the largest search engine in the world, but there are many other search engines that you will want to cater to, in order to make the most of your organic traffic efforts.
Gaining as much exposure as you can means that you have to optimize your site for current SEO practices with every search engine that has a place on the Internet. Start with YouTube.
YouTube is the second largest search engine in the world. With over 2 billion monthly logged-in users, YouTube attracts a large audience with a wide variety of interests. Since the focus is video content, it’s a great opportunity for content creators to thrive and promote their interests, and their brand.
YouTube looks for many things you can easily deliver on, such as keywords in the video title. Clickbait is not as useful as it used to be. People want to know that they aren’t wasting their time on a video, and want the title to tell them exactly what they will be watching.
Having a clear title that includes an important keyword will do well in YouTube’s algorithm. Create an informative description. Putting as much information as you can in your description will be incredibly beneficial towards the amount of traffic your video receives.
Use the description as a small blog post, and use it to include as many helpful keywords as you can, as long as they directly relate to your content and it isn’t an obvious attempt at keyword stuffing.
Customize your thumbnails. With so many videos to choose from, the main image for a video has to be good enough to draw viewers in. YouTube wants every user’s homepage to be full of colorful and creative customized thumbnails that showcase each video.
In order to thrive in YouTube’s search results, a customized and unique thumbnail is necessary. There are also some things to avoid, like choosing the wrong category for your video.
Every time you post a video on YouTube, you have the option to choose what category it belongs to. This is something you have to be careful with, especially if your content doesn’t always fit the same category.
If a user only watches beauty videos, they will never have a video attached to the “Gaming” category pop up on their home feed. Even if you have the right keywords, a misleading category will heavily impact the amount of traffic you receive.
Creating a wide variety of content is an issue sometimes. Unlike many other social media platforms or search engines, YouTube channels are most successful when they choose a specific niche to produce content for.
It will draw in a larger following, and the subscribers will be loyal and passionate about the topic you choose to focus on. For example, a channel is much more likely to thrive if they turn it into a gaming YouTube channel, rather than a gaming, beauty, and music channel.
Some creators will create separate channels for each interest that they want to focus on, so subscribers will return to familiar content each time. Engagement can cause problems.
With every search engine, engagement means everything. If people enjoy your content and engage with it, your content will find its way to a high ranking on any search engine. In order to boost your engagement on YouTube, encourage your viewers to like, comment, and subscribe.
Don’t stoop down to unethical levels where you’re bribing people. If you can create a community and make people feel involved, their desire to be loyal and support you will help you greatly.