Content Is Key for SEO Success
Having a variety of content on your site will bring in more traffic when you’re using SEO to do the job. Some people learn information better with visuals, while some prefer informative text.
There are different types of content that help with SEO. Text is one. With your writing, make sure to include keywords that will help search engines properly place your content in the correct categories.
Don’t overdo it, but have a variety of the same types of phrases. Your written content should be interesting and informative, and not bloated with filler words and phrases. Some people will find another site if they feel like they can’t find the answers to their questions easily on your site.
Make sure your text content isn’t too scholarly as well, unless that’s your target audience. People want to understand your content, and it won’t be helpful if they can’t enjoy your blog posts because of the level of reading difficulty.
Video can be optimized, too. Including videos is always helpful when it comes to giving viewers a visual of different techniques or processes. If you’re selling products, videos are a great way to showcase the product’s appeal and usefulness.
Since YouTube is such a large social media platform, video content can boost your brand’s exposure. Videos should be filmed with good lighting. Sound quality is just as important as the visuals, so make sure you have the proper equipment in order to make your videos as appealing as possible.
Make sure you title your video so that it can come up in search results, and put some keyword-relevant text in the description, too. Video transcripts will help it get indexed appropriately.
Images need to be optimized, too. Images are great for showing the appeal of your products, or laying out a step-by-step process. Images should be clear and taken in good lighting.
If you work from home and your products are located there, it’s important that everything looks as clean as possible. Check for any hairs or dust when taking photos of your products or other visuals.
The most presentable photos are the ones that show up in search results. Optimize it for search engines by naming it appropriately with a keyword and use captions and titles for your image, too.