Success Simplified for Digital Marketers

Success Simplified for Digital Marketers

Be Immune to What the Competition Is Doing

It’s common for marketers to think about their competition, especially when they see a competitor in the same niche having a lot of success. With so much competition, you’re bound to run up against someone who’s working on the same idea that you are – or they have a product that’s a lot like yours.

While it’s common to think about the competition, there’s a difference between occasionally thinking about your competitors and dwelling on them to the point where it causes problems in your own productivity.

If you’re wondering what they’re doing more often than not – or you’re experiencing a heavy burden of envy, then you’re too focused on things outside of your own business growth.

You’ll know this is what you’re doing if you’ve ever had the thought that your competition is the reason why your customer base is low or if you’ve spent time thinking that they’re succeeding because they have more money to spend on ads, a bigger customer base, more employees and things like that.

Though it can be difficult to fathom, your competition really isn’t the enemy of your brand. If there’s a business that’s thriving and they’re offering similar products or services in the same niche that you’re in, all it means is that the market is good for whatever it is you have to offer.

Don’t let your attention get diverted away from focusing on your projects so that you’re thinking rashly or taking action steps based on what some other business is doing. Not only can this cause you stress, but it can also cost you financially in the long run.

It starts to create some negative thinking. The next thing you know, you’re caught up in the comparison game and you end up stuck in that awful headspace. You start to feel that what you’re doing compared to what the competition is doing isn’t good enough.

Plus, there’s another downside to paying attention to what others are doing. Seeing what another business is working on can cause you to stop doing whatever it is that you’d planned to do.

You might get focused on the fact a similar product is already out there or it’s already been done, so there’s no need for you to create a similar one. You end up quitting before you even really got started.

What you may fail to realize is that someone may prefer to  hear the message from you. You might explain it in a better way or simplify it and it clicks with that person, so they buy from you instead of your competitor.

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