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Rules of Marketing & Life

Rules of Marketing & Life

Golden Rule #16: You are responsible your own destiny.

Remember that Doris Day song…

Que Sera Sera,

Whatever will be, will be.

The future’s not ours to see,

Que Sera Sera.

With all due respect to Ms. Day, that’s pure nonsense. If you play the part of passive observer of your life, thinking that you will somehow eventually become whatever it is you want to become, you’re in for disappointments and death bed regrets.

You get the life you make. Stop daydreaming and wishing, and instead begin planning and writing down your goals. Then get committed to taking action. It’s your commitment backed by action that will create the life you want – not waiting for destiny to strike.

There was a popular movie that told people all they have to do is believe they’ll get what they want, and they will. Again, it’s nonsense. You create your destiny through your actions and your in-actions.

Don’t believe it? Then just try to get the people on your email list to buy a product through your affiliate link by thinking and believing with all your might that they will, without sending them the link.

As I’ve said before, you and you alone are responsible for what you get out of life – you can be the master of your destiny or the victim of your inaction. Your choice.


Golden Rule #17: Take decisive, consistent action.

Is something scaring you into inaction? There’s only one remedy – just do it. Now. The longer you wait, the harder it will become. If I tell you to defend yourself, how do you feel? Now if I tell you to attack, do you feel differently? Attack your fears, attack your tasks and attack your day with decisive, consistent action.


Golden Rule #18: Improve your communication skills.

The better you are at communicating, both verbally and in writing, the easier it is to be successful. In fact, communication skills rank higher as a prerequisite to success than almost any other factor. So join a public speaking group like toastmasters, make it a habit to write everyday, and study what makes for great communication.


Golden Rule #19: Walk a mile in their shoes.

Whether you are dealing with customers or employees, the more you can understand their thoughts and feelings, the more successfully you can communicate and persuade.


Golden Rule #20: Gain a working knowledge of every aspect of your business – then outsource the mundane tasks.

As an Internet marketer, there are many facets to running your business. By knowing how each works, you’re better able to spot talent when you’re outsourcing the work to others. And yes, this is your ultimate goal – to know just enough about each job to be able to find just the right person to do that job for you. You’ll discover that by outsourcing many of your more mundane tasks, you are free to work on your business, rather than in your business. And only when you’re working on your business can you take it to the six and seven figure levels.


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