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Rules of Marketing & Life

Rules of Marketing & Life

Golden Rule #11: Be super-efficient in your decision making.

You’re checking your email and you’re not sure how to respond to 2 of them, so you decide to answer those later. Result? You forget, and the senders get annoyed, email you again, and the you have to reread the original emails and then decide how to respond. Better – respond immediately so you can put the task behind you.

Or what about this scenario: A new business idea comes across your desk. You spend an hour researching it, but can’t decide what to do so you decide to deal with it later. But later you are very busy, so you put it off until even later, and of course forget all about it. Two weeks down the road you see the same idea, it still sounds good so you start the process all over again.

Do either of these sound familiar? When you have to re-examine everything that come across your desk, you’ll become overwhelmed and things will fall through the cracks. Instead, learn to make immediate decisions and move on. This way you don’t miss opportunities and your desk and your mind are clear to move forward towards success.


Golden Rule #12: Success leaves a trail.

No matter what you want to do, someone before you has already done it or something very similar. Forget trial and error – find those who went before you and see what they did, and then model their success. Focus more on why they were successful than the exact steps they took. Once you know the why’s, you can adapt to almost any situation and get the same positive results.


Golden Rule #13: It might sound cliché, but be an eagle, not a turkey.

Turkeys roam the woods and fields, searching for bits of food here and there. For a turkey, whatever happens, happens. An eagle, however, isn’t focused on a microcosm of area, but instead soars high above taking in a broad view of everything that is happening. Based on the information he receives, the eagle then chooses a smaller area to focus on. He circles patiently, waiting for his opportunity. The eagle plans his attack, takes into account all of the relevant factors, and when his/her opportunity comes s/he moves into a 100% committed all out dive straight for his/her prey. Nothing distracts it from its mission as it gives everything it’s got to succeed, because it knows another chance may not come along for some time.

An eagle uses planning and massive action – a turkey hopes something good somehow falls in his lap. Be the eagle.


Golden Rule #14: Be acutely aware of change.

All around us things are changing. Old industries are dying while new ones are being born. While you don’t necessarily need to be on the cutting edge, you do need to be well ahead of the curve. Find out what people will want tomorrow and start offering it today.


Golden Rule #15: Focus your efforts. 

You can’t be all things to all people, nor would you want to try. And you can’t run 5 different businesses at the same time (unless you’ve got the resources to hire 5 different managers.) Choose what it is that you do – whether that’s being the best source of info in your niche, providing answers at steep discounts, interviewing the giants in your industry, etc.

You’ve heard the old adage about a laser beam and a light bulb. Both use the same electricity, yet because it focuses its energy, the laser beam can cut steel.

I guarantee you can be mediocre in 5 or 10 different businesses at the same time. But to be truly great, focus all your time, energy and resources on just one business that you are truly passionate about


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