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Rules of Marketing & Life

Rules of Marketing & Life

Golden Rule #6: To succeed you MUST believe in yourself.

The belief you can and will succeed always proceeds progress and success. In other words, to achieve it you must first believe it, and that goes double for believing in your own abilities, self-worth, creativity and perseverance.


Golden Rule #7: The fastest way to increase belief in yourself is to make immediate progress.

You might not yet believe that you can build a multi-million dollar empire on the net, but do you believe you can take the first step in that direction? Then don’t hesitate – take that first step and then the next, and with each subsequent step your belief in yourself will continue to grow.


Golden Rule #8: Focus on accentuating your positives.

If you’re really good at writing content but you don’t like the technical side of online marketing, find someone to handle that aspect for you so that you can concentrate on content creation. If you’re working in three niches but you only enjoy two of them, sell the third website and just focus on what you love doing. And if you’ve got a bad habit like spending too much time on forums, replace that habit with something you like equally as well, such as writing emails to your list. When you focus on growing the positive rather than eliminating the negative, you’ll make progress much faster.


Golden Rule #9: Embrace failure, frustration and rejection and keep going.

You can’t have success without failure, and the sooner you come to grips with this, the more you can succeed. People who enjoy massive success have almost always had massive failure as well.

An integral part of finding out what you’re good at and what you can succeed at is discovering what you’re not good at. Each failure can move you closer to your goal, if you keep going. A paradigm taught to sales people to help them deal with rejection is to find their closing ratio. For example, if it takes 20 phone calls to get 5 appoints, and 5 appointments to get 2 sales, then that sales person knows that on average they’re going to get 15 no’s on the phone and another 3 no’s in person to get 2 sales.

Now instead of dreading no’s, the sales person looks forward to them because each no gets them closer to a yes. And so it is with anything you do – you are going to get “no’s,” frustration and failures on your way to getting your successes, and that’s more than okay, it’s great. It’s the person who never fails who also never succeeds.

So resolve to fail your way to the top. The more you try, the more you will fail AND the more you will SUCCEED. Turn your frustration into self-motivation and view each failure as both a stepping stone and a learning tool and your success will become inevitable.


Golden Rule #10: Strive for real, tangible results every day.

Who do you suppose is happier and derives more job satisfaction – a typical potter or a typical accountant? Unless the potter is unusually renowned for his/her pottery, the accountant almost certainly earns more money. Yet it’s the potter who is nearly always happier in their work, because each and every day they get to see real, tangible results from their efforts. Accountants deal with numbers on spreadsheets, and so no matter how important their work is, they’re never able to derive the same satisfaction of achievement as the potter who holds their finished product in their hands.

So what’s the point? To be successful you’ve got to stay motivated, and one of the best ways to ensure you stay motivated day in and day out is to see real results at the end of each day. Write your blog post and then post it. Work on your new product every day, so you can see the new pages you’ve written or watch the new video you’ve created. Everyday do SOMETHING that shows you’ve been working. Even answering your emails can give you a sense of satisfaction when you see there’s nothing left in your inbox to answer, but it’s not the same as creating.

What if your work is more conceptual than hands on? Make “to-do” lists and post them prominently. Then each time you do something on the list, mark it off. If you start to feel motivation waning, look at the crossed off items on your list and know that yes, you can do one more right now.


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