Applying for Affiliate Approval
In order to profit as an affiliate, you have to first get approved – and there are gatekeepers who can keep you from promoting their products if they don’t feel like you’re up to the task.
The first thing you should do is create a website with a blog on it. Populate it with 10 or more blog posts about your niche. Put your best foot forward. No vendor wants an affiliate who slaps up shoddy content promoting their products.
If you need to, outsource the content to a freelance ghostwriter or use private label rights that are high quality in your niche. You can also backdate the blog posts so that the person evaluating your site sees a blog that’s more seasoned, but this is a gray-hat area since it’s not quite honest, but not a major ethical violation, either.
Make sure all of this is in place before you apply to places like Amazon, Share-a-Sale, and Commission Junction – or any other platform that has tangible products you can promote.
Many affiliates only know of Amazon for tangibles, but you can promote items from Target, Walmart, and any number of offline and online stores. You just have to search for them based on your niche keywords in the affiliate platforms.
These platforms and companies will want the URL to your website, and they’ll also want to know how you plan to promote for them. Make sure you read their affiliate rules before applying so you don’t accidentally claim you’re going to pursue an action they don’t approve of.
Now for digital products, the process is a little different. It helps if you have a blog to point to, but it’s not a requirement. Many digital vendors approve anyone and everyone who applies.
But some are more picky. The reason they’re careful is because if you’re an unqualified affiliate who sends junk traffic their way, it makes their conversion rate tank and then good affiliates might think their product is bad.
So before you even approach a vendor and request approval, it’s a good idea to network with them. Getting to know someone on a personal level on sites like Facebook will help them feel at ease approving you.
When you do click the request button to get approval, you’ll usually have an opportunity to include a note. Never say you’re a student of anyone’s. There are some marketers telling their students to drop their name, but you never know if the person you’re applying with has a good or bad relationship with those vendors, so it might get you denied just by association.
What you should include is a note that has your website URL (if relevant), and a friendly request to promote. If you want to mention that you’ll be sending the offer to your list, that’s always positive because it shows you have subscribers to leverage in your promotions.
Don’t say you’re brand new. Don’t demand approval. Don’t beg. Just be concise and professional and happily ask for approval. Sometimes sharing too much information can backfire on you.