#4 USE DIFFERENT AD TYPES
Use different ad formats to encourage more clicks. Create appealing and eye-catching ads to inspire action. Don’t stick to the same ad type. Take advantage of the flexibility that Google gives you and incorporate different methods. Use text, images, videos, AdSense for search, etc.
Mix text and images to grab attention and attract more clicks. You can customize the background color and font size of your ads. Stick to your primary colors and choose ones that blend with your content and website. Use high-quality images. Add your business images such as product photos. Include prices, promotions, or discounts on your ads to pique interest. You can also use animated images if you prefer.
Use video ads to command attention and speed up the decision-making process. Start a YouTube channel or use your existing one. Create valuable and high-quality content to grow your audience and get more subscribers. Once you get more views and loyal subscribers, link your channel to your AdSense account. Display relevant ads to your viewers. The kind that interests them and is more likely to encourage clicks.
If you have too much content on your site, take advantage of AdSense Custom Search. When a user runs a search on your page, your ad will appear together with the search results. This is a great way to display relevant ads to your audience. It also improves your chances of generating more clicks.
Personalize your ads. Choose headlines that appeal to your audience and create a sense of urgency. Convince the user to click on your ads and make them feel they will lose out if they don’t. Your headline should give the user an idea of what they will benefit from following your ad. It should give site visitors a reason to click on specific ads.
Write a description that clearly states what users are going to get from clicking on the ad. Answer three questions; how is your ad going to help my audience? how will it benefit them? and why should they click on it?
Include an external link to direct users to the targeted page.
Add a call to action to influence decisions. You can add a “Buy now” “Learn more” or “Place your order” button.
Go to Google Ads Editor Help to learn more about recommended display sizes, display ad specifications, and so much more. You can also download the Google Ads Editor app to manage your ad campaigns.
#5 POSITION YOUR ADS RIGHT
Focus on ad positioning to get more clicks and increase your earnings. Know the best places to place your ads and attract attention. Ensure your ad appears on search engine result pages or SERPs. Use relevant keywords and descriptions to improve your Click-through rate or CTR. Know your target audience and display ads based on common search entries. For example, if you own a travel agency and offer a 30% discount to the first 50 customers, include that in your headline.
Use “Get 30% off on your ticket” or “Fly with us and get a 30% discount on all expenses” as your headline to pique interest and command attention. Add a “Book Now” button or call-to-action to inspire action. Use relevant keywords on your ad descriptions to appear on relevant searches.
You can also use Sponsored Links to speed up the process and accelerate results.
If you own a blog, you can place your ads just below the navigation menu, below your blog content, and in the white space on either side of your content. Remember to create and publish more content and fewer ads. Don’t place too many ads on your site because Google can penalize you for it.
Use long, vertical ads in the white space on either the left side or right side of your content. Include large bold text, pricing, and a compelling CTA. Use a persuasive headline and choose a background color that fits in with the rest of your content.
Use Google Analytics to track Google AdSense clicks and identify high-performing ads.