Set Up Your Coaching Workspace
Whether you are recording the coaching or conducting it live, you’ll want to have a workspace that not only reflects professionalism to your client in terms of background, but also gives you the proper surroundings to work free of clutter.
When you’re in a messy workspace, it serves as a distraction for both you and your client. You want to choose a space where you’ll be comfortable physically. Make sure you have ergonomic furniture and good lighting so that you don’t strain your eyes.
If you don’t feel as if your background is clean or nice enough looking, you can always buy a screen, backdrop, wall hanging or room divider that has the look you want. Worst case scenario, just record or hold your session in front of a blank wall.
You may want to get a whiteboard with markers that you can hang on the wall and be able to jot things down for your coaching client, or draw something to showcase an idea or concept.
Position Yourself as a Go to Expert
When you are going to launch a coaching program where you recruit clients, you have to be confident enough to position yourself as an authority figure in your niche. You can’t be shy about your expertise.
It doesn’t matter if there are dozens of other leaders in that niche. You have to be willing and able to add your name to that list so that your prospective client has a choice about who they hire as an online coach.
You don’t have to go so far as to say you are the absolute best in the business. What you can do is be transparent with your site visitors about why you chose to be a coach, what you can do for them, etc.
Branding will be a benefit to you online because it gives you the opportunity to set yourself apart for what you want to be known for. You can develop a unique selling proposition (USP) that helps people differentiate you from what other coaches have to offer.
Price Your Offer Competitively and Professionally
Pricing is one sticking point that many online entrepreneurs struggle with, regardless of which business model they choose. You will have to put a number on your coaching sessions, no matter how intimidating the process seems.
Keep in mind that coaching, whether it is one on one or in a group setting, is a step above simply purchasing a digital info product and being left on your own to implement it.
With coaching, the client is able to have a little more handholding and feedback on what they should do as well as what they may be doing wrong. So it should be priced at more than what an info product would cost.
You can scout out coaching programs from your competitors and see what the going rate is in your niche. You have to make sure that the coaching is comparable. For example, if they are offering half an hour, and you plan to offer an hour, then that will affect the pricing plan.
If you are just starting out, you’ll want to be competitive with your pricing, yet still choose a professional number. Underpricing your coaching program doesn’t always impress the prospective client.
It may make them see you as a lesser coach. Sometimes, people are willing to pay a little more for someone who values their skill and talent. They may not want the bottom of the barrel, yet they still want a good deal.