The business model of coaching isn’t reserved for famous experts or those who have a PhD that can tout decades of experience and endless publications. Any market/niche leader who wants to utilize the Internet as their platform for working with groups and individuals can create and sell coaching programs.
It’s really not that different from creating a digital product, except in the way it can be delivered (and even then, sometimes there may be no difference).
Don’t let the concept of becoming a coach intimidate you.
In order to thrive with this business model, though, you need to understand the decisions you’ll need to make, such as pricing and delivery – and learning what makes this a wonderful experience for your client so that they’ll continue buying coaching sessions from you and spread the word to others.
Your Online Teaching Method
The first thing you want to do when planning your online coaching business is to select a teaching method that works best for you. There are a few different aspects to this decision.
First, you need to decide what type of coaching you will offer in terms of the number of participants. You can choose to have a one on one coaching arrangement with each client, or offer group coaching if the topic allows for it.
Next, you will need to decide how you want the coaching to proceed. You can develop coaching programs that are dripped out to your customers in a way where they are prerecorded or prewritten. Or, you can choose to have a live coaching session with your client or group. If you choose to deliver your coaching advice in a live setting, then you can decide what kind of tool you would like to use to connect you with your customer.
There are a number of different types of tools, including Zoom, Skype, and more. Some of them are free and some of them have paid tiers. You may not need more than the free version – but if you do, make sure that the one you are paying for has all of the features that you require.