#9 CONNECT WITH INFLUENCERS
Connect with influencers. Interview and feature them on some of your YouTube videos. Ask them to talk about their successes, challenges, and failures to get your audience’s attention and retain it.
Ask thought-leaders to share valuable tips on how to overcome common problems and mitigate challenges. For example, if you blog about entrepreneurship and target entrepreneurs or freelancers, ask the interviewee to share helpful tips on how to launch a successful business.
Guest blog on top sites within your industry to market to a bigger audience. Identify at least 3 influential bloggers in your niche and approach them.
Ask for backlinks and give them a compelling reason to mention you to their followers. If you constantly produce high-quality content, have a decent social media following, and have a strong online presence, influencers will be more than happy to work with you.
Network with journalists and send out press releases. Identify top reporters that cover content related to your niche and ask them to feature your business on some of their work.
Advertise your business on top magazines, local newspapers, and other media outlets at least once a month to reach a bigger audience and get the attention you need.
Another option is to go live on Facebook or YouTube and hold a Q&A session to help prospects understand your business better or familiarize themselves with your product.
Enable the live chat feature to increase interaction. Encourage your audience to ask questions to keep the conversation going. Monitor comments throughout the process and always send timely responses to ensure success.
#10 CREATE A CUSTOMER REFERRAL PROGRAM
Create a referral program and ask customers to recommend your product or service to their networks. Offer interesting and valuable rewards to encourage them to become loyal brand ambassadors. For example, if you sell office equipment, offer a free printer or photocopier to people who refer new customers.
Another option is to offer cash rewards to clients who refer friends to your business. Offer interesting rewards to get them interested in joining the referral program. For example, say “Earn $15 for each friend you refer to our business” or “Refer a friend to our business and get free 3-months access to our premium content.” Aim to offer exciting and valuable rewards that will encourage people to recommend your products.