#6 START A YOUTUBE CHANNEL
Open a YouTube channel for free and use it to raise brand awareness, grow your audience, advertise your business, and reach your goals.
Upload helpful and interesting videos. The kind that commands attention and keeps people interested in what you are sharing.
Upload instructional or educational content to get more subscribers and increase your watch hours.
Identify common problems that your target audience has and offer practical solutions. Know their daily challenges and help them mitigate them. Upload how-to videos and teach your audience a new skill. Be creative. Share quality and highly engaging content to get more subscribers and views.
Connect with your subscribers and engage with them. Appreciate comments and hit “like” when someone leaves a positive comment on your post.
Ask viewers to leave their thoughts in the comments section at the end of each video. Ask them what they thought of the video and what sort of content they would like you to share next.
Promote your services or products to your subscribers now and then to help them understand your business better.
Add your website URL and attach links to other relevant pages such as your social media platforms to increase traffic and get more conversions.
Mention your YouTube channel to your existing social media followers, blog readers, and customers. Explain what the channel is about, why you started it, how it’s going to benefit them, and ask them to subscribe.
#7 RUN ONLINE CONTESTS
Online contests are a great way to reach your audience, introduce your business, and tap into an untapped market space. So, run an online competition to get the attention you need and convert prospects into buyers.
Consider your audience when creating your competition and make sure they would be interested in participating. Answer key questions; What do I want to achieve from this competition? How is it going to benefit my audience? And How can I convince people to join?
Offer prizes that pique interest and convince people to participate. Aim to add some sort of value into participants’ lives through the contest.
Some of the best prizes to consider are money prizes, free services, vouchers, giveaways, and free business marketing materials.
Promote the upcoming contest on your blog, website, YouTube channel, and across social media platforms.
Host webinars or start a free online course to attract attention and increase your conversion rate. Create a course that’s in line with your business and use it to prove credibility and grow your audience.
Blog about it and promote it on your YouTube channel and other relevant platforms to ensure ROI.
Use Udemy, Teachable, or Thinkific to create your course.
#8 START COLD CALLING
Cold calling can help you reach new customers and understand what prospects want. So, use it to market your business, attract more leads and convert them into customers.
Target at least 100 people or companies per week and start selling. Introduce yourself and get straight to the point to get your prospect’s attention and retain it. State your name and the name of your organization. Mention why you are calling and how the potential client will benefit from the call. Talk about what your company does and how you think it will benefit the person you are calling.
Conduct enough research on the people you are calling to make an offer they can’t refuse.
Use the best practices to achieve desired results. For example, focus on what prospects will gain from your offer, ask the right questions, address concerns effectively, and don’t oversell yourself.
Anticipate and embrace rejection. Understand that you may get a thousand Nos before your final Yes but don’t let it stop you. Keep at it until you see the desired results.