#4 START A PODCAST
Countless businesses are using podcasts to connect with their audiences and grow their organizations simply because it works.
People prefer podcasts because they give them the convenience they need and make it easy for them to access valuable information on the move. They are highly engaging and are key to building brand authority.
Start a podcast for your business to grow your audience, promote your brand, reach your marketing goals, and boost revenue.
Use the best practices to ensure success. For example, determine why you need to start a podcast, define your audience, pick a niche that’s in line with your business, decide on your format, come up with a compelling description, feature influential people, and promote your podcast on relevant channels.
Use your podcast to share valuable content within your niche and attract a bigger audience.
Share motivational quotes time and again to retain your listeners and convert them into loyal followers.
Become an in-demand speaker. Speak at conferences and other local events to gain publicity, show expertise, and reach a bigger audience.
Get involved in your local business community. Attend networking events, do volunteer work, and donate to local charities. Collaborate with other businesses and see how you can make a difference in your community.
Join industry-specific organizations to connect with the right people and promote your work.
Some of the best business organizations to consider are SCORE and Business Networking International.
#5 CREATE A GOOGLE BUSINESS ACCOUNT
Part of the reason why most businesses fail to reach their marketing and sales goals is that no one knows they exist. People go online to search for certain services and products before making the final purchasing decision and if you don’t have a strong online presence, you won’t see the desired results.
So, create a Google Business account for free to appear on local searches, advertise your business, and reach your target audience.
Go to google.com/business to get started. Add all the important information to appear on searches and improve your rankings.
Add your business name, description, services, working hours, location, website URL, customer reviews, and other relevant details.
Optimize your account for SEO to ensure success. Use meta titles, meta descriptions, and meta keywords throughout your content.
Claim and verify your listing to prove ownership and increase visibility.
Use your GMB account to advertise your business and engage with your audience. Post upcoming events, discounts, or a new product launch. Incorporate quality images to pique interest and increase interaction.
Send timely responses to inquiries to retain your audience and convert them into customers. Add customer reviews and ratings for credibility and to increase your conversion rates.