#2 USE TOP SOCIAL MEDIA PLATFORMS
Social Media Marketing is by far the cheapest way to market your business and take it to the next level. You can reach millions of people, build brand awareness, and reach your goals without investing too much money into the process.
So, use top social media platforms to advertise your brand and get the attention you need.
Consider your business goals as well as your audience to pick the right platform. Answer key questions; What is my main goal? What do I want to achieve from using social media platforms? Who is my audience? Which platforms do they prefer? And what sort of content are they interested in?
Know your audience to choose a platform that they favor and spend most of their time on.
Start out by focusing on one platform. Once you master that platform, consider adding a few others to your social media marketing strategy. Work with the top platforms like Facebook, Twitter, Instagram, Pinterest and LinkedIn to reach a bigger audience and increase traffic.
Come up with an effective social media marketing strategy to get people to follow you and interact with your posts.
Use different content formats to pique interest and boost engagement. Use high-resolution images and professional videos on your posts. Add calls to action to guide users through your content and get them to visit your business website. Your ultimate goal is to get them to leave the network to visit your website/blog/store.
Determine the best times to post on each platform and post during those times.
Connect with your audience on a personal level and engage with them. Respond to questions and appreciate comments. Join relevant groups and engage with other people’s content. Leave constructive comments and hit “like” when you see an interesting post. This will encourage other group members to visit your profile and engage with your content as well.
Once you form meaningful relations and get a decent number of followers, promote your business.
Track and measure social media performance with Buffer, Sprout Social, Hootsuite, or Google Analytics to ensure ROI.
Identify areas that need improvement and make the necessary adjustments.
#3 LEVERAGE EMAIL MARKETING
Use Email Marketing to market your services, educate your subscribers, grow your target audience and convert them into long-term customers. Collect emails from website visitors and build your mailing list. Add a popup on your site or blog and ask users to enter their email addresses. Tell them why you want to add them to your mailing list. Highlight a few things that users will benefit from subscribing to your emails to inspire action.
For example, if you own an online marketing agency and want to help companies market their businesses online, say “Join our mailing list today and increase traffic to your website with our free content.”
Creating educational e-courses is a very effective way to grow your list. Use your emails to form meaningful relations with prospects and get them interested in the rest of your content. Share helpful resources and add links to your blog to increase traffic and boost engagement.
Keep your emails short and to the point. Use attention-grabbing headlines and eye-catching emails to pique interest and retain it.
Grow your mailing list with your existing contacts. Talk to past clients, recurring customers, and your followers on social networks. Ask them to subscribe to your emails and give them a reason to.
Share promotional content to help potential customers understand your business better. Email interesting offers such as giveaways, massive discounts, vouchers, coupons, and other exciting deals to raise interest and inspire action.
Add a clear call to action on every email to guide users to your site and make it easy for prospects to find what they are looking for.
Use Aweber, MailChimp, HubSpot, or Active Campaign to create professional emails, track them, conduct A/B testing, calculate click-through rates, automate processes, and ensure marketing success.