2016 color strategy for creative industry
Which businesses belong to Creative Industry? What do they do and what is the perfect color strategy they need to apply in 2016 in order to brand themselves, increase traffic and engage more customers? Many questions that will be answered in this article…

For those who are not familiar with color marketing strategy at all, it’s probably time for you to realize that HOW you present your brand, product or service and WHAT customers see, feel and engage with, may be two totally different things unless you pay proper attention to the color strategy you will apply in your logo, your website, your product and packaging, your business card, your business related anything.

PART 1: Identify Creative Industry

Here is the extensive list of all creative arts and design professionals
Art therapist
Arts administrator
Ceramics designer
Community arts worker
Exhibition designer
Fashion designer
Fine artist
Furniture conservator/restorer
Furniture designer
Glass blower/designer
Graphic designer
Heritage manager
Industrial/product designer
Interior and spatial designer
Jewellery designer
Make-up artist
Medical illustrator
Museum/gallery conservator
Museum/gallery curator
Museum/gallery exhibitions officer
Press photographer
Production designer, theater/television/film
Textile designer
Web designer

You can read the detailed analysis for each business, just after checking our 2016 Color Strategy Infographic:



PART 2: Specify What Each Creative Professional Does & Apply The Best HEX Color Strategy For This Year


An animator produces multiple images called frames, which when sequenced together create an illusion of movement known as animation. The images can be made up of digital or hand-drawn pictures, models or puppets.
Animators tend to work in 2D animation, 3D model-making animation, stop frame or computer-generated animation.
Computer-generated animation features strongly in motion pictures (to create special effects or an animated film in its own right), as well as in aspects of television, the internet and the computer games industry.
The basic skill of animation still relies heavily on artistic ability, but there is an increasing need for animators to be familiar with technical computer packages.
2016 Color Strategy:

Art therapist

Art therapists use visual art media to help people who may struggle to communicate verbally or to express their feelings.
People who have been referred to an art therapist do not need to have experience of, or be good at art, it is simply used as a medium for confronting difficult emotions and to help with awareness and self-development.
Art therapists work with people of all ages and backgrounds in a variety of settings including:
• the NHS and private healthcare;
• special and mainstream education;
• drug and alcohol services;
• social services;
• prisons;
• stroke and head injury units;
• palliative care and hospices.
They must ensure they provide a safe and secure environment for their clients and will usually have distinct ways of working with clients in each environment.
Therapy may be carried out in group or one-to-one settings and art therapists may work closely with other healthcare professionals.
2016 Color Strategy:

Arts administrator

An arts administrator manages activities and services which support the arts sector, involving projects and initiatives provided by:
• theatres, galleries and museums;
• arts festivals and centres;
• dance companies;
• community and disability arts organisations;
• local authorities and arts councils.
The type of work an arts administrator carries out differs greatly between organisations depending on the size and service provided. Many of the above rely heavily on funding, which then affects the staffing structure they can maintain.
In a small company an administrator is likely to cover a number of functions from marketing and managing performers and audiences, to handling finance and insurance matters.
In larger companies the role may be in a much more specific area such as:
• programming;
• education;
• sponsorship;
• front of house administration.
2016 Color Strategy:

Ceramics designer

Ceramics designers create designs for a range of pottery objects that are then made by shaping and firing clay. These objects can include:
• ceramic sculpture;
• domestic and commercial tableware and kitchenware;
• giftware;
• garden ceramics;
• jewellery;
• wall and floor tiles.
Ceramics designers who work for large companies interpret a product brief and turn it into a commercially successful design for mass production.
Ceramics designers/ceramicists who are self-employed or work for small companies are more likely to both design and make their own, one-off or limited edition designs.
There is, however, some cross-over and some self-employed designers/ceramicists may also undertake design commissions for major companies, where they provide the design and the object is then mass produced elsewhere.
2016 Color Strategy:

Community arts worker

Community arts workers collaborate with local groups and individuals, encouraging the use of artistic activities to support their development and improve their quality of life.
Generally, they work in areas where there are social, cultural or environmental issues to be addressed. They use a range of art forms to engage with these different community groups, including:
• carnival arts;
• craft;
• creative writing;
• dance;
• film;
• music;
• theatre;
• visual arts.
Community arts worker is more of an umbrella term as job titles tend to relate quite closely to the role or type of work; similar titles are arts development officer, youth engagement officer, youth arts practitioner, and community projects assistant. Creative practitioners are usually freelance creative professionals.
Project work may fall into categories such as race, gender, disability, health and the environment, and may focus on the following groups:
• young people, especially those at risk;
• young offenders;
• homeless people;
• people with disabilities and mental health conditions;
• ethnic minorities;
• the elderly;
• drug and alcohol users.
Depending on the role, the work varies considerably between the facilitation and delivery of creative projects and more administrative responsibilities
2016 Color Strategy:

Exhibition designer

Exhibition designers work on cultural exhibitions including museums and galleries, or on commercial exhibitions which include showcase events, trade shows and conferences.
Designers need to create an exhibition that works on several levels. It must:
• have aesthetic appeal;
• be practical;
• communicate the client’s message, concept and image to visitors;
• meet the limitations imposed by space and budget.
They base their designs on their interpretation of the client’s ideas and requirements and also provide their own ideas in relation to product concept and customer appeal.
Some designers may also have responsibility for overseeing the implementation and building of the exhibition or display stand, while others may specialise in just one specific area.
2016 Color Strategy:

Fashion designer

Fashion designers work on the design of clothing and fashion ranges. They typically specialise in one area of design, such as sportswear, children’s wear, footwear or accessories.
Depending on their level of responsibility and the company they work for, designers may work to their own brief or be given a brief to work towards, with specifications relating to colour, fabric and budget.
Developments in technology mean that a design can be on sale as a finished product in the high street within six weeks.
The main areas of work for fashion designers are:
• high street fashion – this is where the majority of designers work and where garments are mass manufactured (often in Europe or East Asia). Buying patterns, seasonal trends and celebrity catwalk influences play a key role in this design process. It is a commercial area and heavily media led;
• ready-to-wear, also known as prêt-à-porter – where established designers create ready-to-wear collections, produced in relatively small numbers;
• haute couture – requires large amounts of time spent on the production of one-off garments for the catwalk, which are often not practical to wear. Designs are usually created to endorse the brand and create a ‘look’.
2016 Color Strategy:

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Fine artist

Fine artists create original works of art, through a variety of media. They often specialize in a particular medium, which may be categorized in the following ways:
• two-dimensional work (drawing, painting, collage);
• three-dimensional work (sculpture, installation);
• four-dimensional work (moving images, performance).
Many artists also specialize in a subject and may concentrate on areas such as landscapes, portraits or abstract.
Fine artists can be commissioned to produce a piece of work or they can create their own pieces, which they then sell on, either directly to the public or through an intermediary such as a gallery or an agent.
They may also run art classes or be involved with community art projects.
2016 Color Strategy:

Furniture conservator/restorer

Furniture conservators or restorers use practical and scientific restoration techniques to conserve and restore antique and modern furniture. They also advise on the storage and protection of the furniture.
The relationship between conservation and restoration is complex and depends on the purpose and utility of the piece.
Conservation involves ensuring that items retain their original features; restoration may involve the use of new materials to protect and update existing features.
Furniture conservators or restorers may specialise in a particular type or period of furniture. There is scope to work in museums or in a private business, or be self-employed.
Self-employed conservators must also manage their own marketing, financial and business activities. They may go on to work in the antiques sector or work in a consultancy role.
2016 Color Strategy:

Furniture designer

Furniture designers produce designs for items of furniture and related products. These designs may then be mass produced or made in small batches or as one-off individual pieces.
Designers may be involved in the design aspect of the work alone or they may be highly skilled craftsmen and designer/makers, producing the items from their own designs.
Designers work alone or alongside colleagues creating concepts and designs that balance innovative design, functional requirements and aesthetic appeal.
The process of furniture design demands creativity, business awareness and skills in marketing, finance, sales and manufacturing.
The role may involve a number of functions, particularly for the self-employed, including:
• designer;
• production manager;
• buyer;
• salesperson;
• accountant;
• maintenance engineer.
2016 Color Strategy:

Glass blower/designer

A glass blower/designer is responsible for designing, producing, decorating and finishing pieces of glass including:
• giftware;
• tableware;
• exhibition pieces;
• stained glass windows;
• mirrors;
• architectural glass.
They may work as scientific glass blowers, designing and repairing laboratory glass.
Most of the work is carried out by small, independent studios, although there are some larger glass manufacturers based in the UK.
The work can be commissioned by individuals, corporate organisations or the public sector. Most blowers/designers will be involved in the entire commission process, from concept to completion.
Glass blowers/designers may also be involved in restoring, renovating and repairing original pieces.
2016 Color Strategy:

Graphic designer

A graphic designer is responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions.
Their designs are required for a huge variety of products and activities, such as websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity, i.e. giving organisations a visual ‘brand’.
A graphic designer works to a brief agreed with the client, creative director or account manager. They develop creative ideas and concepts, choosing the appropriate media and style to meet the client’s objectives.
The work demands creative flair, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines.
2016 Color Strategy:

Heritage manager

A heritage manager is responsible for the conservation and management of heritage sites like historic buildings, landscapes, museums, ancient monuments and other properties.
It is an evolving career with a broad remit of responsibilities, ranging from the preservation of important sites, through to developing plans to maintain a community’s culture or a region’s industrial legacy.
A management role in the heritage sector is all about balancing the preservation of the site while also ensuring the project is generating income and is sustainable from a business perspective.
A heritage management role can encompass a considerable diversity of job titles, with individual post holders coming from a variety of backgrounds from both within and outside the sector.
2016 Color Strategy:


An illustrator uses creative skills in art and design to communicate a story, message or idea. Illustrators work to commercial briefs to inform, persuade or entertain a client’s intended audience, adjusting the mood and style of images accordingly.
They usually specialise in a particular design medium, like drawing, photography or digital illustration.
Work is predominantly freelance, and possible markets include:
• editorial – magazines, newspapers and comics;
• books;
• advertising – posters, storyboards, press;
• fashion – forecasting;
• merchandising – greetings cards, calendars, t-shirts, ceramics, etc;
• corporate work – brochures, catalogues;
• multimedia – TV, film, computer games, websites, apps, animation.
Specialist areas include scientific, technical and medical illustration. In these fields, illustrators create illustrations for text and reference books that may show new products, processes or techniques.
2016 Color Strategy:

Industrial/product designer

Industrial/product designers create a wide range of items, from everyday products, such as mobile phones, household appliances and cars; to larger items, such as industrial tools, equipment and machinery.
They work on new products or improve existing ones, and use their understanding of technology, materials and manufacturing methods to improve the design and usability of an item. The work involves:
• designing;
• modelling;
• testing;
• producing prototypes.
Working alongside engineers and model-makers, industrial/product designers conduct research and devise a design proposal for projects. They may need to work on the budget of the designed item to make sure it’s cost effective.
2016 Color Strategy:

Interior and spatial designer

An interior and spatial designer is involved in the design or renovation of internal spaces, including structural alterations, furnishings, fixtures and fittings, lighting and colour schemes.
Designs and feasibility studies are produced for commercial, leisure and domestic properties, and the designer oversees the project from beginning to end.
Interior and spatial designers work in a range of different commercial or domestic settings. The job combines the efficient and functional use of space with an understanding of aesthetics. Some designers, particularly in the domestic market, are concerned solely with the appearance, rather than the structure, of the interior.
2016 Color Strategy:

Jewellery designer

Jewellery designers design and often make jewellery using a variety of materials, including gold, silver and precious stones.
They design and plan pieces that can have great sentimental significance or symbolic meaning, can be wearable or are decorative artefacts in their own right.
Designers must be able to relate well to their clients in order to understand design specifications, as well as master the creative and practical skills needed to make a product.
Designers can produce designs for mass production or can make small numbers of objects or individual pieces commissioned by a client.
Some jewellery designers focus more on design, using specialist companies to provide the different stages of the making process.
The majority of jewellery designers are self-employed so also require commercial awareness, marketing and business skills.
2016 Color Strategy:

Make-up artist

A make-up artist ensures that models, performers and presenters have suitable make-up and hairstyles before they appear in front of cameras or an audience.
This may be in a variety of settings, including:
• film;
• television;
• theatre;
• live music;
• photographic shoots.
Make-up artists interpret the make-up requirements of clients to produce both a creative and technically accurate visual representation. This may involve very basic make-up for a TV presenter through to more complex period make-up or special effects.
The work involves creating images and characters through the medium of make-up, hairstyles and prosthetics according to a brief.
2016 Color Strategy:

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Medical illustrator

Medical illustrators produce resources such as photography and graphic images for professionals involved in patient care, teaching, education and research. There are four specialist areas:
• clinical photography;
• graphic design;
• medical art;
• videography.
All demand advanced technical ability and an understanding of anatomy.
Medical illustrators are categorised as healthcare scientists and are employed primarily by:
• hospitals;
• medical schools;
• research establishments;
• specialist publishers.
Photographers and video producers are involved with delivering visual records of patients’ conditions, operations and treatments for medical files, education and research.
Graphic designers and artists create artwork for:
• posters;
• leaflets;
• audio-visual lecture material;
• websites;
• corporate publications.
2016 Color Strategy:

Museum/gallery conservator

Museum/gallery conservators care for cultural collections by applying scientific methods to preserve and restore artefacts. Their work mainly involves monitoring and controlling the environment in which collections are stored or displayed to prevent deterioration. They may also restore individual objects directly.
Conservators may be involved in conservation science and preventive conservation and may manage laboratories or have individual research interests.
Conservators tend to specialise in an area of conservation, such as:
• archaeology;
• ceramics and glass;
• furniture;
• gilding and decorative surfaces;
• historic interiors;
• metals;
• paintings;
• paper and books;
• photographic materials;
• stained glass;
• stone and wall paintings;
• textiles.
Most conservators are self-employed and work on a freelance basis.
2016 Color Strategy:

Museum/gallery curator

A museum or gallery curator manages collections of artefacts or works of art. This includes dealing with the acquisition, care and display of items with the aim of informing and educating the public.
It can be a varied job and can often include other activities, such as public relations, marketing, fundraising and education programmes. There can be an overlap with the museum/gallery exhibitions officer role. Curators are also expected to prepare budgets, manage staff and build relationships with both internal and external partners and stakeholders.
It’s becoming common for museums, galleries, heritage and tourism attractions to develop collaborative relationships and share collections, as well as their expertise.
It’s essential to construct innovative and creative exhibitions that appeal to a wide cross-section of the general public.
2016 Color Strategy:

Museum/gallery exhibitions officer

A museum/gallery exhibitions officer is responsible for planning, developing, organising, marketing, administering, producing, buying/sourcing and maintaining individual permanent or travelling exhibitions.
role involves a large amount of project management.
The actual work depends on the setting. In larger museums and galleries, exhibitions officers may be specialists working alongside a team of curatorial, educational and marketing professionals.
In smaller galleries and museums, the role may include direct involvement in a wide variety of activities, including fulfilling a curatorial role.
Specifically, an exhibitions officer may be involved in:
• event organisation and operations;
• public relations (PR) and marketing;
• logistics;
• production of publications.
2016 Color Strategy:


Photographers create permanent visual images for an exceptional range of creative, technical and documentary purposes.
A professional photographer usually works to a brief set by the client or employer.
Examples of image content include wedding, family and baby photographs, fashion, food, architecture and landscapes.
Most professional photographers specialise in one area, such as:
• advertising;
• corporate;
• editorial;
• fashion;
• fine art;
• social photography – also known as general practice, which includes weddings, commercial and portraiture photography.
A large proportion of professional photographers are self-employed. The remainder work for a variety of employers, including creative businesses, publishers and photographic agencies, or in the education or public sector.
2016 Color Strategy:

Press photographer

A career as a press photographer would suit you if you have an interest in current affairs, a flair for the creative and the necessary technical ability…
Press photographers take photographs to record news, current events and lifestyle stories. Their aim is to capture the best images which document an event, tell a story or convey a message and support the printed word. The pictures are then reproduced in newspapers, magazines and increasingly, online. It’s also known as editorial photography.
The role can develop into photojournalism. You’ll need to demonstrate flair for investigating and telling a story, using both images and words to convey the message. Photojournalists often work for magazines rather than newspapers, and can work on a project over a long period of time.
2016 Color Strategy:


A printmaker uses techniques such as woodcuts or silk-screens to create images which are transposed onto surfaces, generally using a printing press.
Printmakers design the prints themselves and are increasingly using electronic or digital printing processes alongside more traditional craft-based methods. This has increased collaborative working with computer artists.
Many established printmakers teach and run classes to support themselves and finance their work. They may also offer technical or advisory support to educational organisations.
Those with substantial experience may manage a team of printmakers operating from shared workshop facilities. They may also offer other artistic and design services, as well as printing.
2016 Color Strategy:

Production designer, theatre/television/film

Production designers are responsible for the visual concept of a film, television or theatre production. They identify a design style for sets, locations, graphics, props, lighting, camera angles and costumes, while working closely with the director and producer.
Once the concept is decided, designers usually appoint and manage an art department, which includes a design and construction team. They often form a strong partnership with a particular director, who they may work with on many productions.
Designers tend to specialise in film, television or theatre, although there may be some overlap. In the theatre, production designers are also called stage or set designers.
2016 Color Strategy:

Textile designer

Textile designers create two-dimensional designs that can be used, often as a repeat design, in the production of knit, weave and printed fabrics or textile products.
Working in both industrial and non-industrial locations, they often specialise, or work in a specialist context, within the textile industry. The two major areas of textiles are:
• interiors (upholstery, soft furnishings and carpets);
• fabrics for clothing (fashion or specialist, e.g. fire-proof).
Many textile designers are self-employed, while others work as part of a design team.
2016 Color Strategy:

Web designer

Web designers plan, create and code web pages, using both non-technical and technical skills to produce websites that fit the customer’s requirements.
They are involved in the technical and graphical aspects of pages, producing not just the look of the website, but determining how it works as well. Web designers might also be responsible for the maintenance of an existing site.
The term web developer is sometimes used interchangeably with web designer, but this can be confusing. Web developing is a more specialist role, focusing on the back-end development of a website and will incorporate, among other things, the creation of highly complex search functions.
The recent growth in touchscreen phones and tablet devices has dictated a new way of designing websites, with the web designer needing to ensure that web pages are responsive no matter what type of device a viewer is using. Therefore the need to test websites at different stages of design, on a variety of different devices, has become an important aspect of the job.
2016 Color Strategy:

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